Product & Sales Alignment: Serve as the connective tissue between Product and Sales — translating product roadmap and feature releases into sales-ready messaging and training, and closing the loop by surfacing field feedback back to Product and Product Marketing.
Sales Training & Content Enablement: Conduct ongoing needs analysis to identify skill and knowledge gaps across the Sales team. Design and deliver comprehensive training programs — onboarding, product certifications, and continuous learning — with coaching and reinforcement to sustain behavior change and shorten new rep ramp time. Ensure consistency and quality of sales messaging to unify and strengthen the SavvyMoney brand. Act as the sales-facing extension of Product Marketing, translating positioning, messaging, and content into training, tools, and resources for Sales.
Competitive Intelligence: Own the creation and upkeep of battlecards and objection-handling guides. Run win/loss analysis to surface trends, feeding those insights back into training priorities and to Product Marketing to inform positioning and messaging.
Reseller & Account Manager Enablement: Support resellers and account managers by ensuring they are equipped to represent SavvyMoney’s value clearly and consistently.
Tools & Systems: Work daily within our CMS and CRM platforms to publish content, monitor adoption, and produce regular reporting on tool usage, content performance, and sales activity, delivering insights to leadership to inform enablement priorities.
Performance Measurement: Oversee and measure end-to-end sales performance from lead generation to close, using performance data to pinpoint gaps in knowledge or skills. Track metrics like win rates, onboarding time, and content usage to calculate the ROI of enablement initiatives. Reduce new rep ramp time by 30%.
Cross-Functional Collaboration: Plan and facilitate meetings efficiently and effectively across Sales, Product Marketing, and Product teams. Bring strong collaboration and stakeholder management skills to working across diverse functions and multiple revenue-facing departments, while staying aligned with Growth Marketing (demand generation, events, PR) on initiatives as needed.