About the Business Unit
Changing the world through digital experiences is what Adobe’s all about. Adobe’s creative and document solutions are used by designers, photographers, content publishers, artists and storytellers, UX designers, knowledge workers, consumers and more! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across desktop and mobile devices.
What we do
Adobe Express is at the forefront of delivering Adobe’s “Creativity for All” mission and draws on our decades of experience working with the creative community.
Our team builds the generative AI capabilities that power content creation in Adobe Express and beyond — bringing Firefly-powered generation into search, browse, and editing experiences, turning text prompts into ready-to-use templates, template remix workflows and delivering contextual recommendations that accelerate content production.
We design the modular systems that additionally extend this generative power into 2nd- and 3rd-party surfaces like Acrobat, other Creative Cloud apps, and Adobe.com, while also owning the responsible-use backbone of the content ecosystem.