• Genuine direct-response editing experience — not just strong technical skills
• You understand Meta ads and what makes them work
• Excellent pacing and retention instincts
• You can build a strong hook, not just follow one
• You produce multiple variations rapidly
• Strong English comprehension
• Premiere Pro, CapCut, After Effects, Higgsfield or equivalent
• Fast, reliable internet
• Zero ego — feedback is data, not criticism
• Strong eye for b-roll that serves the script, not just looks good