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Product Marketing Manager

Salary$119k – $185k

LocationUS-SFO-Main, United States

Work modehybrid

Typefull-time

DepartmentMarketing & Communications

Company size10,000+ people

First seen2mo ago

Last seen1d ago

About the company

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you’ll do As a Roadmap Product Marketing Manager at Docusign, this individual will serve as the strategic voice of the product’s future, bridging product innovation with market demand. The role involves leading the development and communication of internal and external product roadmaps, translating complex technical advancements into compelling value propositions. This highly cross-functional position requires a blend of strategic thinking, operational rigor, and exceptional communication to ensure the product vision is clearly articulated, understood, and successfully brought to market. This position is an individual contributor role reporting to the Director of Roadmap and Innovation Marketing. Responsibility Drive development and maintenance of internal and external product roadmaps, managing tailored cuts for different audiences to ensure alignment with product strategy and market needs Translate complex features and technical capabilities into clear, compelling value propositions for diverse audiences Manage and execute all communications related to roadmap updates, milestones, and strategic shifts, building a strategic cadence and engaging content drumbeat to present our vision to customers Gather and synthesize market intelligence, competitive analysis, and customer feedback to inform product roadmap prioritization Coordinate cross-functional efforts to support product launches, growth initiatives, and sales enablement programs Support product naming, ensuring consistency and brand alignment across all internal and external communications Analyze existing workflows and trackers to identify inefficiencies, recommend, and implement best practices for enhanced productivity and streamlined release management Develop and monitor KPIs to assess effectiveness of roadmap communication and release processes, providing data-driven reports for continuous improvement Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position’s job designation depending on business needs and as permitted by local law. What you bring Basic 5+ years of experience in B2B SaaS or enterprise tech product marketing, with experience in complex sales cycles and IT buyer personas Experience in product marketing and program management/operations, leading complex marketing programs and GTM initiatives Bachelor’s degree in Marketing, Business, Computer Science, or related field Preferred MBA or relevant Master’s degree Outstanding verbal, written, and presentation skills; ability to translate complex technical concepts into compelling value propositions. Proven ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams Strategic mindset connecting product features to market trends and business objectives. Strong analytical skills for interpreting market data, competitive intelligence, and performance metrics into actionable insights Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines. Ability to work independently, take initiative, and execute with minimal supervision Proactive problem-solver with a continuous improvement mindset. Thrives in rapidly evolving environments, adapting to changing priorities and navigating ambiguity Hands-on experience with enterprise-level marketing and project management tools Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $119,100.00 - $184,700.00 base salary Washington, Maryland, New Jersey and New York (including NYC metro area): $114,600.00 - $163,725.00 base salary This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected]. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It’s important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster #LI-Hybrid

Requirements

Basic 5+ years of experience in B2B SaaS or enterprise tech product marketing, with experience in complex sales cycles and IT buyer personas Experience in product marketing and program management/operations, leading complex marketing programs and GTM initiatives Bachelor’s degree in Marketing, Business, Computer Science, or related field Preferred MBA or relevant Master’s degree Outstanding verbal, written, and presentation skills; ability to translate complex technical concepts into compelling value propositions. Proven ability to build relationships, influence without direct authority, and drive consensus across diverse, cross-functional teams Strategic mindset connecting product features to market trends and business objectives. Strong analytical skills for interpreting market data, competitive intelligence, and performance metrics into actionable insights Highly organized, detail-oriented, capable of managing multiple complex projects and deadlines. Ability to work independently, take initiative, and execute with minimal supervision Proactive problem-solver with a continuous improvement mindset. Thrives in rapidly evolving environments, adapting to changing priorities and navigating ambiguity Hands-on experience with enterprise-level marketing and project management tools

About the role

As a Roadmap Product Marketing Manager at Docusign, this individual will serve as the strategic voice of the product’s future, bridging product innovation with market demand. The role involves leading the development and communication of internal and external product roadmaps, translating complex technical advancements into compelling value propositions. This highly cross-functional position requires a blend of strategic thinking, operational rigor, and exceptional communication to ensure the product vision is clearly articulated, understood, and successfully brought to market. This position is an individual contributor role reporting to the Director of Roadmap and Innovation Marketing. Responsibility Drive development and maintenance of internal and external product roadmaps, managing tailored cuts for different audiences to ensure alignment with product strategy and market needs Translate complex features and technical capabilities into clear, compelling value propositions for diverse audiences Manage and execute all communications related to roadmap updates, milestones, and strategic shifts, building a strategic cadence and engaging content drumbeat to present our vision to customers Gather and synthesize market intelligence, competitive analysis, and customer feedback to inform product roadmap prioritization Coordinate cross-functional efforts to support product launches, growth initiatives, and sales enablement programs Support product naming, ensuring consistency and brand alignment across all internal and external communications Analyze existing workflows and trackers to identify inefficiencies, recommend, and implement best practices for enhanced productivity and streamlined release management Develop and monitor KPIs to assess effectiveness of roadmap communication and release processes, providing data-driven reports for continuous improvement

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