• Full knowledge of the strengths and limitations of own products and competitor products
• Develops deeper understanding of own business, medical devices industry and selling environment of own region
• Full knowledge of customer organizations and how market environment impacts customers
• Full understanding of cardiovascular anatomy, pathology and physiology relevant to EW medical products as it relates to the business
• Ability to manage competing priorities in a fast paced environment
• Strict attention to detail
• Understands customer needs, feedback and objections and explains products to influence customer perception of value
• Utilizes creativity and influencing skills with new or existing customers on buying decisions using tact and diplomacy
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control