Project leadership. Lead everything related to product and web from the Brand team,
keeping work on track and moving fast from brief to delivery.
Brand–Product Marketing glue. Be the connective tissue between Brand and Product
Marketing, working closely with Product Marketers, the Senior Brand Designer, Product,
Copywriter and Web Designer to ensure product marketing work meets the same creative bar
Prioritisation. Call priority across competing product marketing and web workstreams,
ensuring the most important work moves first without everything grinding to a halt.
Process ownership. Partner with the Production Manager to ensure product and web
workstreams are visible in the same tracker as the rest of Brand’s workload — not running as
Briefing. Write clear, structured briefs that set creative and product work up for success from
Agency management & transition. Manage and onboard agencies, and clarify ownership
boundaries with existing web/product agencies — including legacy relationships or areas of
design leadership overlap — so accountability is unambiguous going forward.
Budget tracking. Make sure budget tracking is in place across agency and production spend,
so investment stays visible and accountable.
Internal team oversight. Oversee the internal team’s work across product and web, removing
blockers and keeping momentum high.
Brand production studio. Make full use of the brand production studio for product content,
shoots and other in-house production needs.
Launch planning. Run alongside Product Marketing to plan launches and everything related
to product marketing at the intersection of product and brand.
Creative & content development. Think outside the box on how we develop content and
stories that educate customers while standing up to the same standard as our brand campaigns.
Reporting & escalation. Proactively flag priority conflicts and resourcing risk rather than
waiting to be asked — given how often priorities shift, surfacing issues early is critical.
AI-enabled workflows. Use AI tools to speed up briefing, planning and coordination without