Own the lifecycle campaigns strategy end-to-end Define and continuously refine the campaign strategy across prospect conversion, adoption, expansion, and retention. Success looks like delivering an engaging, delightful journey for both self-serve and sales-assisted customers that drives measurable outcomes at every stage.
Lead and develop a high-performing team Directly manage a team of Campaign Managers, each owning a distinct stage of the customer lifecycle. You’ll set a high bar for campaign quality and strategic thinking, invest in your team’s growth, and build a culture where experimentation and accountability go hand in hand.
Oversee integrated campaign execution You’ll also manage the Campaign Manager who owns integrated campaigns, working with the directive to make sure major campaigns are designed to land across the full lifecycle, with each stage owner enabled to promote effectively to their segment of the audience. You’ll bring the connective tissue between campaign moments and ongoing lifecycle programs.
Use AI and System Building to scale experimentation velocity and team impact You’ll be managing a team of brilliant marketers, and it’s your job to supercharge their impact beyond the headcount you have. That means developing their fluency with AI tools, identifying workflows that should be automated, partnering with Marketing Ops to create agentic campaign systems, shipping experiments and documenting learnings at new speeds. Most importantly, you’ll be able to redirect the time you free up for your team to high value experiments.
Shape how PandaDoc engages customers across owned channels Drive the strategy and execution of campaigns across email, in-app, and other owned channels. You’ll come in with a perspective on messaging relevance, timing, and personalization that makes our audience eager to hear from us.
Partner across the marketing org and beyond Work closely with the Senior Director of Growth Marketing to align lifecycle priorities with broader demand gen strategy. Build tight relationships with Product Marketing (on messaging and launch support), Sales (on prospect handoffs and lead quality), Customer Success and Account Management (on expansion and retention programs), and Product teams (on activation and adoption motions).
Champion the team’s technical and operational needs Ensure your team has the marketing automation infrastructure, data, and tooling to execute at the speed and sophistication the business requires. Partner with Marketing Operations and GTM Data to improve targeting, personalization, and measurement capabilities over time.
Build for both motions PandaDoc serves customers through both a self-serve and a sales-assisted motion. You’ll ensure our lifecycle programs are designed with both in mind, and that the handoffs between them are seamless.