The Demand Generation team helps Jobber reach and engage small home service businesses through scalable marketing programs. We partner closely with Brand, Product Marketing, Marketing Operations, Sales, Data, and Product teams to create campaigns and experiences that drive awareness, pipeline, conversion, and customer growth.
This role will sit within Demand Generation and act as a force multiplier for the marketing organization. You’ll help marketers turn ideas into execution faster, reduce repetitive work, and develop new AI-enabled ways of planning, launching, analyzing, and optimizing campaigns.
This is a builder-and-coach role and also an ownership role. You’ll inherit an in-flight AI enablement program, which is a library of tools, agents, MCP integrations, prompts, evals, documentation, and a partially enabled team. You’ll become the internal owner who extends it, keeps it reliable, and drives adoption across Demand Generation and adjacent marketing teams.
You’ll partner with marketers across campaign strategy, lifecycle, paid acquisition, SEO, GEO/AEO, content, CRO, marketing operations, and analytics. You’ll create practical solutions yourself, then help marketers adopt, adapt, and eventually build on them independently. Because this field moves fast, part of the job is keeping our approach current as models, tools, and best practices evolve. You’re defining a capability, not maintaining a fixed toolset.
And the ambition goes beyond doing today’s work faster. We want AI to expand what our marketing team can do at all. You will be surfacing opportunities we can’t currently see and taking on work that simply isn’t practical by hand, like analyzing every creative we’ve run to learn what truly drives performance. Efficiency is the floor; new capability is the ceiling. A core part of this role is finding those frontier use cases and turning the ones that prove valuable into things the team can rely on.