. Evaluate new product/services success; gather user feedback, implement and manage changes in service or marketing strategy. Provide insight and education on digital assets to senior business line leadership and colleagues to create awareness and inform product development strategies in related domains.
Manage all aspects of new product implementation and existing product modification to include but not limited to the design and development of services, portfolio acquisition and process improvements; act in a liaison capacity with affected departments.
Establish marketing objectives; work with other bank departments to develop effective programs to sell services/products.
Ensure product/services are marketable, profitable and comply with legal and regulatory requirements
Maintain an awareness of new trends and developments in marketing and company products and services. Develop and provide ongoing group and individual training for staff in regard to presentation skills, product knowledge and best practices and procedures.
Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite. Identify risk-related issues needing escalation to management.
Promote an environment that supports belonging and reflects the M&T Bank brand.
Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
Complete other related duties as assigned.