• Develop and maintain the testing roadmap, determining which outreach and engagement techniques are evaluated and in what order.
• Design controlled experiments, including hypothesis definition, randomization approach, control group construction, sample sizing, and success criteria.
• Conduct power analysis and establish minimum detectable effects prior to each test launch.
• Analyze test results and determine whether observed differences are statistically valid, accounting for sequential analysis and multiple comparisons.
• Analyze historical appointment, outreach, and attendance data to identify the drivers of missed visits and quantify the addressable opportunity.
• Apply observational causal inference methods where controlled testing is not feasible, and clearly communicate the limitations of those methods.
• Develop segmentation and targeting approaches to determine which outreach methods are most effective for which patient populations.
• Translate findings into clear recommendations and implementation specifications for the operations team.
• Establish and maintain documentation of all tests, including design, results, and resulting decisions.
• Report show rate performance and program impact to leadership, including operational and financial impact.
• Provide technical direction and review for the Patient Engagement Analyst and, for test-related work, the Marketing Operations Specialist.
• Partner with clinical, compliance, and operations leadership to ensure testing practices meet organizational, ethical, and regulatory standards.