· Open New Revenue Streams: Work with the General Manager to create sales inventory, revenue projections, category strategies, customized partnership platforms, and sponsorship strategy for the university athletics assets.
· Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with Baylor Sports Properties and Baylor Athletics’ goals.
· Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with Baylor Athletics’ mission, values, and fan demographics.
· Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives.
· Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI.
· Creative Storytelling: Build compelling sales presentations focusing on unique storytelling that leverage data, fan insights, and integrated marketing opportunities to elevate the partners marketing mix.
· Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in-person engagement.
· Industry Expertise: Stay current on sports marketing trends and category developments across the collegiate sports landscape.
· Activation Support: Work closely with Baylor Sports Properties Service and Operation team as well as Baylor Athletics internal teams to ensure flawless execution and delivery of partner assets.
· Game Day & Event Presence: Represent Baylor Athletics, Baylor Sports Properties, and Playfly Sports Properties with a high level of integrity, attitude and effort for designated home games, university events, and community functions.