We’re looking for a Head of Marketing to own marketing end-to-end: how we position the company, who we sell to, what we say, and how we generate demand.
This is a function-owner role, not a channel role. You’ll define the positioning and ICP, build the messaging and narrative that Sales runs on, launch products, and turn all of it into pipeline and revenue.
The vertical is narrow, and the motions are not. We sell to optometrists and optical groups with physical locations, as well as online optical retailers. We run several go-to-market motions at once:
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Product-led growth and self-serve sign-up
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High-volume sales into single-location practices
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Mid-market and enterprise
Each has its own buyer, its own economics, and its own sales cycle. Your job is to make them add up to one coherent story instead of seven disconnected campaigns, and to know which ones deserve the next dollar.
You’ll report to the CEO, sit on the leadership team, and partner with Sales every day. You’ll be hands-on: at this stage, the person who sets the strategy is the same person who writes the landing page and packs the booth.