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Define and own Veho’s long-term partnership strategy, aligned with company growth and expansion goals.
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Develop and maintain a framework for evaluating and prioritizing partnerships — including impact on revenue, customer value, and operational efficiency.
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Track and report on key partnership metrics; use data to guide investment decisions and organizational alignment.
Key metrics: ARR from partnerships, number of active partnerships, pipeline coverage ratio
Strategic Partner Development
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Lead high-impact partnerships that open new verticals, accelerate geographic growth, or enhance product differentiation.
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Structure and negotiate complex commercial agreements (MSAs, revenue share, co-sell terms) that support long-term strategic outcomes.
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Collaborate with Finance and Operations to assess the scalability and return of each partnership.
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Work with Product and Engineering to deliver integrated solutions that improve Veho’s platform connectivity and partner experience.
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Partner with Sales and Marketing to execute co-selling and co-marketing plans that drive adoption and revenue.
Key metrics: Revenue per strategic partner, deal velocity, co-sell pipeline contribution
Channel Partner Development
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Build Veho’s channel partner model from scratch — including partner classification, commercial terms, incentive structure, performance measurement, and enablement.
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Build and manage a portfolio of channel partners, owning the relationship from onboarding through ongoing performance.
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Create a scalable enablement program: tools, training, and support that allow partners to succeed with minimal hand-holding.
Key metrics: Channel-sourced revenue, partner activation rate, partner retention
3PL & Technical Partner Management
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Own marketplace certification for 3PLs, ensuring Veho is positioned competitively across key platforms.
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Maintain and renegotiate commercial agreements with existing technical partners (e.g., EasyPost, Shippo, Shipmas), ensuring integration quality and commercial terms remain aligned with Veho’s strategic direction.
Key metrics: Active certifications, technical partner health, renegotiation outcomes
Cross-Functional Execution
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Align internal stakeholders — Sales, Marketing, Product, Engineering, Finance — on the partnerships roadmap and their role in it.
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Run QBRs with key partners; maintain market-facing materials, training collateral, and partner documentation.
Key metrics: Cross-functional satisfaction, QBR completion rate, enablement material adoption