• Responsible for leading the e-Commerce Strategy, deploying activities, and guaranteeing growth business results within Marketplaces and key clients in Mexico and North LATAM Countries.
• You will partner with Marketing, Media, and Commercial teams, in order to drive business growth via strong digital marketing activities, based on global roadmap and local market requirements.
• Coordinate Annual Commercial Moments, Peak Moments & Monthly calendar across categories for each key strategic online customer.
• Be the single point of contact for the assigned markets on all digital activation & e-commerce topics and align with stakeholders (e.g. Sales, Marketing, Digital).
• Work jointly with CRM and Media team to drive online growth.
• Accountable for E-Trade KPIs (example: ROAS, Conversion Rate, SO Targets…), reviewing performance of all digital activation and e-commerce channels against targets and reporting regularly, leveraging market and business voice to contribute to the category clients ’ strategy.
• Monitoring external trends and developments in the world of digital, social, and e-commerce and feed in ideas for innovation and continued best practice.
• Overseeing budget allocation and be responsible for ensuring campaigns are delivered within budgets, agreed timeframes, and quality standards.