1. Translate BWZ content and thought leadership into platform-native social formats
You will extend the reach of our content, events, audio, and expert insights by turning them into social formats that senior audiences actually consume.
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Capture and repurpose video, written, audio, and event content
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Create short-form, platform-native content across relevant channels
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Identify and extract the strongest moments from editorial, interviews, audio, events, and expert conversations
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Translate complex ideas into formats that are clear, engaging, shareable, and repeatable
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Build recurring social formats that strengthen audience habits over time
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Experiment with emerging formats, platform features, and content packaging approaches
Your goal is to make BWZ’s ideas more visible, more relevant, and more consistently consumed by senior decision-makers.
2. Build and execute social growth campaigns across organic, paid, partner, and platform channels
You will plan and launch campaigns that turn content, thought leadership, events, and audience moments into measurable social growth.
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Launch campaigns tied to editorial priorities, events, research, thought leadership, and audience initiatives
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Use organic distribution, paid amplification, partnerships, and employee/founder amplification to extend reach
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Plan, launch, and optimize paid social campaigns that drive reach, engagement, and subscriber growth
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Build and manage creator, contributor, expert, and partner amplification opportunities
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Develop relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, insights, and new features
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Identify platform-native opportunities that help BWZ reach more of the right people
Your goal is to consistently expand reach, grow engaged audiences, and bring new audience members into BWZ’s ecosystem.
3. Build repeat engagement and social-to-owned conversion
You will turn social attention into repeat audience behavior and owned-channel growth.
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Develop strategies that convert social audiences into subscribers, event registrants, report downloads, community members, or other owned-channel relationships
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Optimize social-to-subscriber conversion paths across platforms
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Build recurring formats and campaign loops that create repeat consumption habits
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Track whether audiences acquired from social return and engage with owned content
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Improve the quality, not just the volume, of audience growth
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Ensure social content consistently supports audience growth, engagement, and retention goals
Your goal is to make social a reliable source of qualified subscribers and repeat audience engagement.
4. Measure, test, and scale what drives audience growth
You will own how social performance is measured, interpreted, and improved over time.
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Track performance across organic, paid, partner, and platform-led activity
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Analyze reach, engagement, repeat interaction, subscriber growth, conversion, and retention
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Identify which formats, hooks, topics, channels, and campaigns drive the strongest audience outcomes
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Make clear decisions about what to scale, stop, improve, or test next
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Build repeatable playbooks for high-performing social growth
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Connect social activity directly to measurable audience and business outcomes
Your goal is to continuously improve social performance and build a repeatable growth system, not just report on activity.
How Your Success Will Be Measured:
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Growth in subscribers and engaged community members from social channels
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Growth in engaged audiences across social platforms
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Increased repeat engagement from audiences acquired through social
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Improved social-to-owned audience conversion
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Improved social-to-owned audience return behavior
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Strong performance across video views, engagement rates, campaign performance, and paid social efficiency
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Consistent execution of repeatable, high-performing social content and growth campaigns