End-to-end client acquisition
In your first 30–60 days, your focus will be to identify and validate 1–2 repeatable acquisition channels (e.g., high-intent search, local SEO, referral loops) and demonstrate early signal.
Awareness → intent → intake → scheduled assessment.
Where families drop off, hesitate, or disappear — you identify and fix.
You will design and run acquisition loops across:
• Local SEO (city/state pages)
• Paid acquisition (Google, Meta, etc.)
• Referral channels (schools, providers, communities)
• Conversion surfaces (landing pages, forms, messaging)
If families aren’t converting, you don’t assume — you test, iterate, and fix.