Key Responsibilities
• Tradeshow Management: Oversee end-to-end execution of tradeshows, including both strategy and execution. The job scope includes budget ownership; dealing with vendors; setting and collaborating with a cross functional team across HP; brand presence; booth creative, messaging and execution; marcom content and campaign activation; logistics; staffing; lead management, and post-event follow-up to ensure strong brand presence, high-quality lead generation and ROI.
• Webinar Program Management: Develop and execute a robust webinar calendar, working with subject matter experts to deliver compelling content that attracts, educates, and converts prospects. Project management, collaborating in a cross functional team; working with external vendors; marketing communication plan, content assets creation and central campaign activation; technical set up and hosting of webinar
• Event Consulting: Act as an internal consultant to business units, providing guidance on event strategy, audience targeting, messaging, and measurement to maximize ROI and achieve business objectives.
• Demand Creation & Capture: Partner with sales and marketing teams to design event experiences that fuel new interest (demand creation) and efficiently convert existing interest into opportunities (demand capture).
• Cross-functional Collaboration: Work closely with product marketing, sales, digital marketing, and executive leadership to align event strategies with broader marketing and business goals.
• Measurement & Reporting: Establish KPIs, track event performance, analyze attendee engagement, and report results and insights to stakeholders for continuous improvement.
• Budget Management: Develop and manage event budgets, negotiate with vendors, and ensure cost-effective execution without compromising quality.