Develop and execute strategic PR plans for high-impact earned media coverage and owned content that drive a clear, consistent story of Applied as a critical technology enabler in the AI era
Build relationships with journalists and media partners, organize media roundtables and drive proactive executive thought leadership initiatives
Support major corporate announcements such as earnings, partnerships, M&A and manufacturing stories
Lead development of PR assets such as press releases, messaging documents, Q&As and story pitches
Identify and manage Tier-1 speaking opportunities for senior executives and execute external communications strategy
Work in partnership with government relations team to advance Applied’s point of view and build relationships with policy reporters
Work closely with Applied’s international communications leads and drive deep collaboration on major corporate news, including working with them on PR materials
Drive story mining and identify interesting stories to tell by engaging with key internal stakeholders and subject matter experts
Manage the digital newsroom and work with internal stakeholders on compelling and engaging owned content
Develop tracking and reporting for corporate PR performance using a data-driven approach