Marketing Execution (Primary Focus)
• Execute marketing strategies developed in collaboration with the Marketing Manager
• Coordinate marketing activity across the business
• Deliver integrated campaigns across digital, social media, email, events, and webinars
• Ensure marketing initiatives are executed on time and to a consistently high standard
• Coordinate multiple marketing projects and competing priorities
• Take ownership of campaign execution from planning through to delivery
AI & Marketing Automation
• Champion the practical use of AI throughout the marketing function
• Build AI-powered workflows that significantly increase productivity and marketing output
• Develop AI-assisted systems for content creation, campaign planning, reporting, presentations, and research
• Automate repetitive marketing tasks and improve operational efficiency
• Continually identify opportunities to streamline marketing processes through AI
• Stay up to date with emerging AI technologies and recommend new tools that improve execution and scalability
Social Media & Content Marketing
• Manage day-to-day social media activity
• Create, schedule, and publish engaging content across Facebook, LinkedIn, Instagram, and other relevant platforms
• Develop and maintain content calendars
• Write compelling marketing copy for social media, email campaigns, websites, and promotional material
• Monitor engagement and support community management where appropriate
• Ensure brand consistency across all digital channels
Marketing Campaign Coordination
• Coordinate multi-channel marketing campaigns from concept through to execution
• Produce high-quality marketing collateral and digital assets
• Work closely with the Marketing Manager to ensure campaign objectives are achieved
• Liaise with internal stakeholders and external suppliers where required
• Coordinate campaign timelines, deliverables, and approvals
• Ensure all marketing activity aligns with the firm’s branding and strategic objectives
Events & Webinar Coordination
• Plan and coordinate client events, networking functions, seminars, webinars, and business promotions
• Manage event logistics, registrations, invitations, and promotional campaigns
• Coordinate webinar scheduling, attendee communications, presentation materials, and follow-up marketing
• Support presenters before, during, and after live events and webinars
• Measure event and webinar performance and recommend future improvements
Reporting & Marketing Administration
• Prepare marketing reports and campaign performance summaries
• Develop and maintain marketing dashboards and KPI reporting
• Track campaign performance, engagement, and lead generation metrics
• Maintain marketing documentation, project plans, and digital asset libraries
• Assist with campaign budgeting and marketing administration
• Provide ongoing reporting and recommendations to the Marketing Manager
• AI platforms including ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, and emerging AI technologies
• Social media management platforms
• Canva and/or Adobe Creative Suite
• CRM and marketing automation platforms
• Email marketing platforms
• Webinar platforms (Zoom, Teams, WebinarJam, GoTo Webinar or similar)
• Google Analytics and reporting tools
• Project management software (Asana, ClickUp, Monday.com or similar)