Editorial judgment and craft
• Help choose, order and frame the stories that go into each newsletter — the core of the job.
• Write subject lines, headlines and display copy with wit, urgency and accuracy.
• Edit and rewrite copy to the Daily Mail’s standards, tone and legal safety, at speed.
• React to breaking news: know when to tear up a scheduled send and when to hold.
• Maintain exceptional quality through rigorous proofreading and fact-checking.
• Build, schedule, test and deploy newsletters using Sailthru (training provided where needed).
• Manage templates, segmentation, dynamic content and list hygiene.
• Run A/B tests on subject lines, send times and creative treatments.
• Troubleshoot production issues and ensure every send lands on time.
• Help develop, launch and relaunch newsletters, including positioning, format and voice.
• Propose new newsletter concepts grounded in newsroom strengths and audience demand.
• Drive subscriber growth, engagement and retention.
Performance and analytics
• Track open rate, CTR, CTOR, subscriber growth, engagement and retention.
• Turn performance data into clear, actionable editorial decisions.
• Partner with newsroom editors, reporters and the audience team to surface the strongest stories.
• Work with product, commercial and UK newsletter colleagues on shared initiatives.
• Help coordinate newsletter schedules and workflows across teams.