Demonstrated ability to do research in the applied sense: taking an open question, investigating it from primary sources — vendor roadmaps, standards drafts, benchmark data, academic literature, your own testing — and producing a defensible position under genuine uncertainty. A PhD in a relevant technical field is one good route to this and is valued here; sustained industry research, standards-body work, or a body of internal technical assessments that changed real decisions are equally valid. Either way, the role turns on the second half: translating that work for engineering, product, go-to-market, and finance, because it informs all four.