LocationOffice - US, Las Vegas, NV 975 Kelly Johnson Dr
Work modeon-site
Typefull-time
Company size10,000+ people
First seen1w ago
Last seen4d ago
Las Vegas, Nevada
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Paid Media Manager manages the day-to-day execution and optimization of paid media campaigns for assigned properties, specialized areas (e.g., programmatic, paid social), and/or business verticals. This role serves as the primary owner of campaign performance and agency/business partner workflows while ensuring alignment with broader marketing objectives.
THE DAY-TO-DAY:
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Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s).
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Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]).
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Negotiate and execute media buys within approved strategy and budget parameters.
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Assist leadership team with strategic recommendations and own tactical framework for their campaigns.
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Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans.
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Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance.
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Manage relationships with media agency/business partners, including timelines and deliverables.
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Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams.
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Partner with Analytics, Brand, Creative, and Social teams on holistic media planning.
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Present performance results and strategic recommendations to senior marketing leadership.
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Proactively identify new opportunities, tools, and best practices to advance media strategy and performance.
THE IDEAL CANDIDATE:
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Have a Bachelor’s Degree in Marketing, Communications, Business, or related field
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Have 3+ Years of prior relevant experience
Nice to have
Marketing with an emphasis on integrated or digital media
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6+ Years of Prior Relevant Experience in Managing paid media campaigns - Preferred
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Google AdWords, Trade Desk Edge Academy and Facebook Blueprint Certifications - Preferred
THE PERKS & BENEFITS:
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Wellness incentive programs to help you stay healthy physically and mentally
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Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
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Free meals in our employee dining room
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Free parking
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Health & Income Protection benefits*(for eligible employees)*
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Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community