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BL
Blackline

Social Media Marketing Specialist

LocationNew York
Work modehybrid
Typefull-time
DepartmentMarketing
Company size1,001–5,000 people
First seen1w ago
Last seen3d ago
Make Your Mark:
About the role
We’re looking for a driven and digitally fluent Assistant Social Media Manager to join our Marketing team and support the day-to-day running of BlackLine’s social media channels, Podcast, and YouTube presence. This is a hands-on, fast-paced role ideal for someone who thrives in a collaborative environment and is passionate about B2B content, community building, and digital storytelling. You’ll work closely with the Social Media Manager to help execute a channel strategy that amplifies BlackLine’s brand, thought leadership, and product messaging across LinkedIn, Twitter/X, YouTube, and beyond.
You’ll Get To:
Social Media Management
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Manage and schedule content across BlackLine’s social channels using Hootsuite, ensuring a consistent and timely publishing cadence
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Monitor social channels daily, engaging with comments, mentions, and community conversations to build brand presence
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Track and report on channel performance using Hootsuite Analytics and platform-native insights, presenting findings to the wider team
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Support the development and execution of organic social campaigns aligned to product launches, events, and always-on activity
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Stay current with platform changes, trending content formats, and B2B social best practices to keep BlackLine’s channels fresh and competitive Podcast Support
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Provide end-to-end production support for BlackLine’s podcast, including coordinating recording schedules, managing guest logistics, and liaising with the audio production team
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Source and vet external speakers and guests Identifying relevant voices in finance, technology, and accounting, and managing outreach and onboarding
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Create and repurpose podcast content into short-form social clips, quote cards, and promotional assets for distribution across channels
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Maintain an organized content calendar and episode pipeline to ensure timely delivery YouTube Channel Management
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Manage the BlackLine YouTube channel, including uploading, optimizing metadata (titles, descriptions, tags, thumbnails), and maintaining playlist structure
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Coordinate video production workflows, working with internal stakeholders, freelancers, and agency partners to ensure content is delivered on brief and on time
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Monitor YouTube analytics and make data-driven recommendations to improve watch time, subscriber growth, and engagement
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Support speaker and presenter sourcing for webinars, panel content, and video series
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managing briefing documents and pre-production communication Administrative & Cross-Functional Support
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Provide administrative support to the Social Media team, including managing shared inboxes, maintaining content libraries, and updating trackers and reporting templates
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Liaise with internal teams (Demand Gen, Events, Product Marketing, PR) to gather content briefs and align social activity with the broader marketing calendar
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Assist in the coordination of influencer or partner amplification activity where relevant
What You’ll Bring:
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Demonstrable experience managing social media channels in a professional or agency environment
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Proficiency in Hootsuite: scheduling, publishing, and analytics (certification is a plus)
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Experience supporting podcast production, including guest coordination and logistics
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Hands-on experience managing a YouTube channel (uploads, SEO optimization, analytics)
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Strong written communication skills with the ability to adapt tone and voice across channels
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Highly organized with excellent attention to detail, comfortable juggling multiple workstreams
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Proactive self-starter who can work independently and as part of a collaborative team
We’re Even More Excited If You Have:
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Experience working in a B2B, SaaS, or technology company
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Familiarity with design tools such as Canva
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Exposure to video editing tools (Opus, Capcut)
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Understanding of SEO principles as applied to YouTube and social content
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Experience working with or sourcing thought leadership speakers for content series
Thrive at BlackLine Because You Are Joining:
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