Ideas can come from anywhere: earnings calls, annual reports, customer conversations, regulatory filings, job postings, datasets, online communities, sales calls, or an obscure detail several searches deep.
You’ll learn to enter an unfamiliar subject quickly, understand what is happening, separate signal from noise, and find the part worth telling someone about.
Create content people want to finish
You’ll work across LinkedIn, articles, research reports, executive content, newsletters, customer stories, email campaigns, videos, event content, data-led stories, and formats we haven’t tried yet.
You’ll think carefully about the reader throughout:
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What would make them stop?
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What do they already know?
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What might surprise them?
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Where will they lose interest?
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What would make this worth sharing?
The headline, structure, language, examples, and design should all come from those questions.
You don’t need to understand financial services before joining. You do need to be curious enough to learn it.
You’ll understand how banks and lenders make decisions, how borrowers move through different stages of a loan, why an auto lender operates differently from a card issuer, how regulations shape interactions, and what changes when thousands or millions of customer conversations need to happen at scale.
Try new hooks, structures, research formats, visual treatments, videos, interactive ideas, event experiences, and approaches borrowed from great creators, journalists, consumer brands, and places outside traditional B2B marketing.
Some will work. Some won’t. Pay attention to why.
Think about the whole journey
A person may first see a LinkedIn post, later read a report, receive an email, watch a customer story, visit our website, meet us at an event, and eventually speak with Sales.
You’ll think about how those interactions connect and whether each one strengthens the person’s understanding of Prodigal.
AI should make you significantly faster.
Use it for research, synthesis, transcript analysis, idea exploration, pattern finding, alternative approaches, and iteration.
You’ll still be responsible for judgment.
You should notice when something sounds generic, when a polished paragraph says very little, when an idea needs a better premise, and when one version among ten is clearly stronger.
As generating content becomes easier, taste becomes more important.