Messaging & Content Development. Turn the team’s positioning and messaging frameworks into finished assets, including product copy, web pages, one-pagers, case studies, and sales narratives, each mapped to a specific audience, funnel stage, and channel (Amazon vs. non-Amazon).
Sales Enablement. Build and maintain enablement materials such as battlecards, objection-handling guides, discovery guides, and demo narratives. Support training and certification so sellers pitch consistently and confidently, especially as we build out GTM motions beyond Amazon.
Competitive Intelligence. Develop and maintain competitor teardowns and battlecards for our main competitors in the creator, influencer, and affiliate marketing space. Keep the CI repository current, and regularly capture and distribute insights surfaced by field-facing teams…
Launch Support. Partner with the Director of Product Marketing and the Product team on launch planning and coordination, GTM readiness, and internal and external launch communications.
Voice of Customer & Win/Loss. Help run structured customer and prospect interviews, synthesize themes, and feed insights back into messaging, personas, and roadmap conversations.
AI-assisted Production. Use AI tools to accelerate research synthesis, content generation, and ongoing maintenance of enablement content, freeing up time for higher-judgment work like positioning and stakeholder alignment. We expect AI to multiply this role’s output quality, not replace judgment, so you should be comfortable reviewing, evaluating, and refining AI-generated output to a high bar.
Cross-functional Coordination. Work across Product, Sales, Partnerships, Customer Success, and Marketing to keep messaging and enablement materials current, findable, and actually adopted, not just published.
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Sales, Partnerships, and Customer Success have current, trustworthy enablement materials, and use them consistently.
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Levanta’s story is sharper and more consistent across decks, campaigns, and launches.
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Enablement and content stay current without becoming a manual, ad hoc scramble.
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The Director has a reliable partner who can take a strategic direction and turn it into finished, high-quality output with minimal oversight.
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You know how to establish credibility and customer/market context to start shaping positioning and GTM strategy calls yourself, not just executing on them.