Drover is building a virtual fencing ear tag for cattle, and the platform around it to run the modern ranch.
Fencing is one of the oldest unsolved problems in agriculture. Ranchers spend billions of dollars a year building and maintaining physical fences, and every fence line locks land into a grazing pattern it wasn’t made for. Virtual fencing is changing that, a generational shift in how ranches are run, bringing precision and productivity gains to an industry that has to feed a growing population with fewer resources.
But every system on the market today requires a collar: bulky, infrastructure-dependent, and built around electric shock. We’re taking a path the industry thought impossible. We’ve shrunk virtual fencing into the ear tag, the form factor every cattle producer on earth already uses. Our tag combines low-power GPS, cellular and satellite connectivity, embedded sensing, solar power, and patent-pending muscle stimulation that guides cattle directionally rather than shocking them. Ranchers tag their cattle once and immediately start running their operation from their phone.
We were founded by Callum Taylor (Harvard, EE & fifth-generation ranching family) and Samuel Aubin (USYD, CS), who both grew up in Australian ranching towns. We built a working ear tag and a patent-pending stimulation method in twelve months (five times faster than competitors), and are now scaling manufacturing to put the technology on every head of cattle in the USA, Australia, and New Zealand.
We closed an oversubscribed seed round, signed a top-tier contract manufacturer, and are on track to launch commercially in Texas in Q1 2027.
We’re headquartered in Austin, Texas.