Community Analytics Strategy & Insights * Serve as the primary analytics partner for Community Marketing and Client Development. * Help define the analytics roadmap and key measurement priorities for Community programs. * Partner with Community Marketing leadership to prioritize opportunities based on business impact. * Develop hypotheses, business cases, and recommendations that inform strategic decisions. Business Intelligence & Performance Insights * Lead analyses across advisor referrals, client referrals, COI programs, events, specialty initiatives, advisor-sourced opportunities, and emerging Community programs. * Diagnose performance trends and identify root causes of business challenges and opportunities. * Conduct market-level, advisor-level, and program-level analyses to uncover growth opportunities and performance gaps. * Evaluate lead quality, conversion performance, pipeline contribution, and program ROI. * Translate complex findings into clear, actionable recommendations that influence decision-making. Dashboard Ownership & Reporting Infrastructure * Own the development, maintenance, and ongoing enhancement of Community Power BI dashboards, executive scorecards, reporting packages, and self-service reporting tools. * Develop scalable reporting solutions that reduce manual effort and increase visibility into Community performance. * Partner with Business Intelligence, Salesforce, and Operations teams to improve data quality, reporting automation, and measurement capabilities. * Identify gaps in tracking, attribution, reporting logic, and operational processes. * Help standardize KPIs, reporting definitions, and performance methodologies across Community programs. * Leverage AI-enabled tools, including Claude, to accelerate analysis, reporting, insight generation, and workflow automation. Executive Reporting & Program Office Leadership * Own recurring business reviews, executive scorecards, performance updates, and operating cadences for Community Marketing. * Drive the weekly Community Program Office (PO) process, including agenda development, initiative tracking, status reporting, action item management, and follow-up. * Provide executive leadership with clear visibility into program performance, priorities, blockers, risks, dependencies, and areas requiring support or intervention. * Support quarterly business reviews, annual planning, and strategic planning efforts through reporting, analysis, and recommendations. Forecasting, Measurement & Optimization * Develop forecasts for leads, SQLs, opportunities, pipeline, and revenue. * Establish success metrics and measurement frameworks for Community programs and new initiatives. * Monitor performance, identify optimization opportunities, and partner with program owners to drive improvements. * Support annual planning, goal setting, and performance tracking activities. Cross-Functional Leadership * Build strong partnerships across Community Marketing, Client Development, Revenue Partner leadership, Salesforce, Operations, and Business Intelligence. * Act as a trusted advisor to Community program owners and leadership teams. * Drive a culture of accountability, measurement, and continuous improvement through data-driven decision making.