You will drive content quality, topic relevance, and reader engagement across fintech, current accounts, savings, business and children’s banking, while occasionally overseeing mortgages, credit, and insurance. This role focuses on building and improving comprehensive reviews, guides, and “best” lists. You will be a fierce advocate for expertise, authority, and trust, ensuring all content exceeds competitor standards and digital best practices.
Positioned at the intersection of fintech and digital media, you will reinforce accuracy and consistency to drive traffic and brand visibility. Your goal is to cement Finder as the go-to resource for financial clarity.
Crucially, you will act as our primary financial expert, building a powerful personal brand to become a sought-after voice for journalists and a relied-upon source for authoritative commentary on the UK banking and fintech sector.
You will collaborate with leading financial brands to develop high-impact, award-winning branded content and strategic partnerships. Our track record includes successful engagements with major industry players such as Monzo, Revolut, Starling, HSBC, Natwest, Barclays, Tide, GoHenry and American Express.
Take full ownership of the banking content and its editorial success through the following actions:
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Build Authority: Craft high-converting reviews, expert guides, and “best of” lists while owning the integrity of Finder Scores and our prestigious Finder Awards.
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Drive PR & Trends: Serve as a key media spokesperson, providing expert commentary on banking trends and identifying news opportunities for press features.
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Content Partnerships: Collaborate with leading financial providers and agencies to deliver award-winning, high-impact branded content.
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Video & Socials: Work with our inhouse video crew to produce high-impact, expert-led video content for YouTube, TikTok, Instagram, and LinkedIn to establish Finder as the authoritative voice in the market.
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Editorial Excellence: Edit and improve articles to meet Finder’s style, voice, and tone, aiming to consistently exceed the quality of our competition. Audit and optimise older content to strengthen user intent and ensure our library remains fresh and accurate.
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Ensure Compliance: Apply deep regulatory knowledge across the banking, credit, and mortgage categories to maintain content safety and integrity.
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Writer Management: Manage, guide, and provide constructive feedback to freelance writers, fostering a culture of high performance and growth.