LocationEl Sheikh Zayed City, Giza Governorate, Egypt
Work modehybrid
Typefull-time
DepartmentDigital Marketing
Company size11+ people
First seen1w ago
Last seen3d ago
Makaseb is hiring a Senior Performance Media Buyer.
We’re looking for a Senior Performance Media Buyer who can own performance marketing, scale high-spending e-commerce accounts, and turn data + creative into profitable growth.
Job Description:
Responsibilities
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Own and develop the full-funnel paid media strategy across Meta, Google, TikTok, Snapchat, Pinterest, and other relevant platforms.
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Build and execute media plans, channel strategies, budget allocation, and scaling roadmaps aligned with business and revenue goals.
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Take full ownership of campaign performance, from acquisition and conversion to ROAS, CAC, LTV, and overall profitability.
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Manage and optimize high-spend advertising accounts, continuously identifying opportunities for profitable scaling.
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Analyze performance data and translate insights into clear strategic actions and growth opportunities.
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Lead ongoing audience research, segmentation, testing, and expansion to unlock new growth opportunities.
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Develop and manage structured testing frameworks for audiences, offers, creatives, landing pages, and campaign structures.
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Work closely with the creative team to develop performance-driven creative strategies, including concepts, hooks, angles, messaging, formats, and testing priorities.
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Provide clear creative direction based on performance data, and continuously identify winning creative patterns.
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Conduct competitor, market, keyword, and audience research to strengthen acquisition strategies.
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Build and present performance reports and strategic recommendations to stakeholders.
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Identify performance gaps, diagnose their root causes, and proactively implement solutions.
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Continuously monitor platform updates, industry trends, emerging channels, and new performance marketing opportunities.
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Contribute to the development of the broader digital growth and marketing strategy.
Requirements
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Bachelor’s degree in Marketing, Business, or a related field.
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4+ years of experience in Performance Media Buying, with proven experience in E-Commerce.
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GCC E-commerce experience is a MUST.
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Proven track record of scaling high-spend accounts and significant revenue, with experience managing 100K+ monthly ad spend.
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Strong hands-on experience with Meta, Google, TikTok, and Snapchat Ads.
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Experience working with Salla, Zid, Shopify, and WordPress/WooCommerce.
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Strong knowledge of GA4, GTM, Mixpanel, Microsoft Clarity, and Yandex Metrica.
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Strong understanding of ROAS, MER, CAC, LTV, CPA, CVR, AOV, and profitability.
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Strong experience in creative testing, performance creatives, copywriting, hooks, angles, and creative strategy.
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Proficiency in using AI tools for research, analysis, creative ideation, optimization, and workflow automation.
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Strong analytical, strategic, and problem-solving skills with a growth and ownership mindset.
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Portfolio / Case Studies are required, demonstrating measurable scaling and business results.