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BeOne

Marketing Lead Solid Tumors, Benelux

Salary€93k – €133k
Location2 Locations
Work modehybrid
Typefull-time
DepartmentMarketing
Company size10,000+ people
First seen3d ago
Last seen1d ago
About the company
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
About the role
The Marketing Lead Solid Tumors, Benelux Solid Tumor is the strategic and operational leader of the solid tumor franchise in the Benelux, acting as the ‘CEO’ of the brands she/he manages and fully accountable for its growth, positioning, and lifecycle management in a highly competitive specialty care and hospital environment. Reporting directly to the Country Manager Benelux, this role owns the end-to-end brand strategy and its flawless execution, from insight generation and forecasting to omnichannel engagement, field force enablement, and cross-functional alignment.
The Marketing Lead plays a critical role in the achievement of the commercial goals and defined performance parameters. The role combines strong strategic thinking with hands-on leadership of tactics and execution, ensuring that global and regional strategies are translated into locally winning plans, fully adapted to complex access dynamics, tender environments, clinical pathways, and key stakeholder networks. The Marketing Lead plays a pivotal role in driving performance through deep market understanding, actionable insights, best-in-class promotional and omnichannel solutions, and indirect leadership of the field force, always in full compliance with regulatory, quality, and ethical standards.
Essential Functions of the job:
Franchise strategy and positioning:
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Develop and own the Benelux franchise strategy in alignment with global and regional direction, with clear ambition, growth priorities, and competitive positioning
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Translate scientific value, clinical differentiation, and patient benefit into compelling, customer-centric value propositions across indications and lines of therapy
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Lead local lifecycle management, scenario planning, and preparation for pipeline expansion, acting with a long-term, sustainable growth mindset for the country cluster
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Lead the creation of the cross-functional brand plans and provide input on commercial tactics at a cluster and national level, in alignment with international/regional brand plans
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Build the country tactical plans in close cross-functional partnership, ensuring insights from the field teams are integrated appropriately
Go-to-market and omnichannel execution:
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Design and implement integrated go-to-market and omnichannel engagement strategies tailored to specialist and hospital stakeholders across the Benelux cluster. This may require an adapted approach for each country
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Drive the development and implementation of the local brand strategy through the deployment of an omnichannel marketing plan adapted to the 3 countries
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Drive the coordination of the action plan taking into account advice from therapeutic area experts, and drive the operational deployment of the plan in alignment with the customer journey strategy
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Identify innovative opportunities to increase the differentiation of the brand, and boost its SOV
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Lead the development of high-impact, compliant promotional and non-promotional materials, including core messages, campaigns, digital assets, congress content, and customer journeys
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Ensure consistent, high-quality execution across channels, continuously optimizing based on performance data and customer feedback. Create and implement continuous post launch product updates through customer-oriented marketing in order to improve access to patients
Field force enablement and indirect leadership:
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Act as strategic partner and indirect leader of the sales and account teams by providing clear direction, priorities, tools, and capabilities
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Support and coach the field teams in the development and implementation of impactful account plans. Where required, play an active part in the implementation
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Plan and run regular trainings and updates for KAMS, partnering with Medical Affairs and Learning & Development. Develop and deliver training, messaging, and launch readiness programs to ensure strong product knowledge, disease understanding, and confident value communication
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Drive alignment between strategy and execution through regular field engagement, business reviews, and performance dialogue
Insights generation, analytics and business planning:
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Lead systematic generation and analysis of market, customer, access, and competitive insights from multiple sources (field, CRM, secondary data, KOLs, market research)
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Translate insights into clear strategic choices, segmentation, targeting, and tactical priorities
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Regularly perform co-visits with KAMs, organize compliant engagements with therapeutic area experts to inform the strategy, projects and to coach on implementation
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Builds the forecasting models and updates accordingly as market insights evolve. Owns forecasting assumptions for the franchise, including scenario analysis, tender impact, and uptake curves, and actively contribute to S&OP and planning cycles
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Own and manage the marketing OPEX for Benelux, own project management (contracts, invoicing, communication) for commercial activities and projects together with the Benelux Marketing Coordinator). Provides monthly updates of the budget vs planning
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Ensures regular tracking and reporting of relevant KPIs and overall performance of key BeOne commercial franchise initiatives. Conduct deep-dives, and define corrective actions where needed. Tracks and reports competitive initiatives, and adapts plans if required
Market Access and stakeholder strategy:
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Work closely with Market Access, Medical, and Sales to ensure aligned value narratives, evidence plans, and stakeholder engagement strategies.
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Support access planning, guideline inclusion, network development, and institutional positioning, particularly in complex hospital and tender-driven environments.
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Contribute to strategies for key accounts, centers of excellence, and national or regional decision-making bodies. Provide valuable input to the preparation of national and local tenders
Cross-functional and matrix leadership:
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Act as a central integrator across Sales, Medical, Market Access, Finance, and Global/Regional Marketing
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Lead cross-functional brand teams with clear objectives, accountability, and delivery focus
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Manage budgets, agencies, and external partners with strong ROI mindset and execution excellence
Compliance, quality and governance:
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Act as a role model for full compliance with all applicable laws, regulations, industry codes, and company policies
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Ensure that all promotional activities and materials meet medical, legal, and regulatory standards and that adverse events, product complaints, and safety information are reported accurately and in a timely manner
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Ensure high-quality documentation of customer interactions and activities in CRM, in line with data quality, audit, and inspection-readiness requirements
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Build a culture of integrity, patient focus, and ethical decision-making across all brand-related activities
Education and Experience required:
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Master Degree (i.e. business economics/management, pharmacology, biomedical sciences, etc.)
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Extensive experience (+7 years) in pharmaceutical marketing within specialty care and Benelux hospital settings, preferably in oncology or hematology
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Proven track record in leading brands or franchises in competitive, access-restricted environments
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Strong strategic capability combined with hands-on execution excellence and operational discipline
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Highly analytical, with the ability to transform complex data and insights into clear decisions and actions
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Demonstrated ability to influence without authority and to lead cross-functional and field teams in a matrix organization
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Excellent communication and stakeholder management skills, credible with senior internal and external partners
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Entrepreneurial, performance-driven mindset with strong ownership, accountability, and resilience
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Deep commitment to compliance, quality, and patient-centricity
Computer skills:
Proficiency in all MS Office Programs (especially Excel and PPT), Outlook, WorkDay and CRM tools. Strong skills in regularly using the AI-tools provided by the company
Other qualifications:
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Fluent in Dutch, French and English (written and spoken)
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A very good understanding of the Benelux solid tumor treatment and hospital landscape
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Excellent interpersonal, oral, and written communication skills, including ability to synthesize data and deliver a clear overview of commercial strategy, opportunities, and risks
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Experienced and skilled in omnichannel management, in creating and implementing successful strategies and initiatives to increase both the SOV and impact of customer touchpoints
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Mindset of the candidate: agile, entrepreneurial, collaborative and solution oriented. Have the ability to navigate in a rapidly changing internal and external environment, leading both directly and indirectly in a cross-functional context (both within the country cluster and the region
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Ability to prioritize, to focus on what matters most
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Multiplier skills: skilled to establish and entrench a winning mindset in the team, with the right belief, focus and accountability
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Agility, good judgment, and decision making, external focus, problem solving, positive attitude and curiosity, driven by innovation and excellence, creative, professional with high integrity, attracted to diversity and international multi-cultural working environment
Travel:
The Senior Product Manager Solid Tumor Benelux is based in Belgium, Luxembourg or the Netherlands, traveling regularly between the country to perform co-visits and see customers. Willingness to travel frequently abroad (congresses and internal meetings), mainly in Europe
Benefits
Salary Range Belgium: 106,700.00 EUR - 133,400.00 EUR
Salary Range Netherlands: 92,800.00 EUR - 116,000.00 EUR
Global Competencies
When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity, and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
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Fosters Teamwork
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Provides and Solicits Honest and Actionable Feedback
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Self-Awareness
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Acts Inclusively
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Demonstrates Initiative
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Entrepreneurial Mindset
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Continuous Learning
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Embraces Change
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Results-Oriented
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Analytical Thinking/Data Analysis
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Financial Excellence
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Communicates with Clarity
Legal
We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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