You translate marketing strategy into direction, establish the governance and standards that keep solutions coherent and maintainable, and own follow-through on the group’s most complex, cross-domain delivery commitments. The ideal candidate is a full-stack practitioner who has operated at the intersection of data, activation, governance, and AI in a complex marketing organization, and who leads with technical conviction, communicates with clarity to executives, product managers, marketers and engineers alike, and has the credibility to establish a new group as a trusted technical partner across the business.
What Success Looks Like
• The domain solution engineers have clear direction, standards, and organizational support to operate as effective, trusted owners within their domains.
• Marketing leadership, Product, and Engineering consistently engage the Marketing Solutions Engineering group as the leading voice for marketing’s platform integration decisions.
• Integration decisions across the marketing ecosystem have a clear owner and are made with the right stakeholders informed and aligned, with tradeoffs surfaced and accountability maintained.
• You are trusted as the single-threaded owner for the group’s roadmap and cross-domain follow-through, ensuring the team operates with coherence across all domains.
Key Responsibilities
• Team leadership & direction:
• Recruit, build, and lead a team of marketing solution engineers, providing direction, mentorship, and performance alignment.
• Set the vision and standards for marketing’s landscape: defining integration patterns, platform selection criteria, and the principles that govern how first-party systems and third-party vendor ecosystems are assembled and integrated to support marketing capabilities.
• Provide oversight across all domains, ensuring consistency, coherence, and appropriate governance across the full ecosystem.
• Establish team-level standards and partner with Technology, Legal/Privacy, and governance stakeholders to apply integration patterns, data governance practices, privacy requirements, and AI controls spanning both internal systems and external vendor configurations.
• Serve as the escalation point for cross-domain decisions, tradeoffs, and issues that cut across domains.
• Roadmap & cross-functional solutioning:
• Develop and maintain the roadmap, working with the Director of Marketing System Design and marketing leadership to align investments with business priorities and the broader marketing transformation.
• Translate marketing strategy and business priorities into digestible direction; ensure the group’s work is consistently connected to marketing outcomes.
• Own follow-through on the group’s most complex, cross-domain deliverables, driving alignment, decisions, and issue resolution across teams.
• Provide leadership for marketing’s AI initiative, ensuring the AI Solutions Engineer has the platform, data, and governance foundations needed to succeed.
• Serve as the core knowledge keeper for marketing’s technology landscape; establish documentation standards, decision records, and practices that codify institutional knowledge across the full ecosystem.
• Stakeholder leadership:
• Act as the senior technical point of contact for Marketing leadership, Technology, Product, Legal/Privacy, and external vendors; translate business strategy into step-by-step direction and communicate decisions clearly to diverse audiences.
• Partner closely with the Director of Marketing System Design, serving as the technical counterpart to marketing’s strategy and operating model design.
• Build and maintain credibility and trust across Marketing, Product, and Engineering leadership by establishing the Marketing Architecture group as an indispensable partner, not a gatekeeping function.
• Represent marketing’s technology capability interests in enterprise-level forums and technology governance processes, including alignment with our Customer Experience Architecture and related platforms
• Lead vendor engagement at the technical level, ensuring external platform partners understand GEICO’s existing architectural standards and integration requirements.
Required Qualifications
• 10+ years of experience in Solutions Engineering, Solutions Architecture, Digital Analytics, or a closely related technical field with hands-on work in marketing platforms, with at least 3 years in a technical leadership role managing architects or senior individual contributors.
• Full-stack fluency across the marketing platform ecosystem: CDPs, tag management, data warehousing, marketing automation/ESP, content platforms, governance frameworks, and AI/ML integration spanning both first-party systems and third-party vendor ecosystems.
• Deep, hands-on experience with first-party and third-party marketing platform integrations, including data exchange patterns, vendor API management, and the governance frameworks that apply across the 1P/3P boundary.
• Proven ability to lead multidisciplinary technical teams in matrixed organizations, with a track record of building credibility and influence across Marketing, Technology, and Product leadership.
• Strong communication skills; demonstrated ability to translate complex architectural strategy to both executive and engineering audiences, and to build organizational trust for a new team’s mandate.
• Working knowledge of privacy regulations and their technical implications for marketing data architecture and vendor ecosystem management.
Preferred Qualifications
• Hands-on experience with major marketing platforms including Adobe Experience Platform, Salesforce Marketing Cloud, Braze, Snowflake, and leading CDPs (Segment, Tealium, Hightouch).
• Background in large-scale marketing platform transformation or modernization at a complex organization, including vendor evaluation, platform migration, and architectural consolidation.
• Experience designing or leading integrations in an organization undergoing significant AI enablement, including agent frameworks and AI-powered marketing capabilities.
• Familiarity with clean room technologies, data collaboration platforms, and second-party data ecosystems.
• Experience with full-lifecycle vendor management: evaluation, negotiation, technical onboarding, integration architecture, and ongoing governance.