· Own the Finance revenue and gross-profit forecast for Programmatic, including the weekly and monthly outlook, forecast assumptions, risks, and opportunities.
· Build and maintain a forecast architecture that connects historical performance, daily pacing, advertiser and agency trends, pipeline, churn, seasonality, and other commercial drivers to a dependable Finance point of view.
· Lead P&L forecasting, variance analysis, gross-margin and COGS analysis.
· Create timely daily and weekly performance views that identify variance drivers early and translate them into clear actions for Finance and business leaders.
· Develop executive materials and narratives for Programmatic leaders, including performance readouts, forecast updates, and decision support.
· Partner with Commercial Finance on quarterly revenue-target modeling.
· Advance automation and data reliability across Snowflake, Adaptive Planning, Workday, and reporting tools, reducing manual effort and increasing confidence in performance and forecast reporting.
· Establish strong controls and documentation around forecast inputs, reporting logic, and recurring data-quality checks.