As a Business Development Associate I, you will:
• Support the sales process, including lead generation and qualification, RFP response, in-person/virtual presentations, contract development and transition to the Account Management Team.
• Provide account management support for company clients, ensuring their needs are met across various sizes, industries, and geographic locations.
• Manage digital marketing efforts to enhance online engagement and brand visibility, utilizing platforms such as LinkedIn and HubSpot.
• Create and implement innovative business development and marketing campaigns that effectively promote our products and services to target audiences.
• Collaborate with the Director of LifeWork Strategies and Account Management Team to bring new services to market, based on competitor trends/analysis, • customer feedback and/or identified service gaps.
• Analyze and report on the performance of marketing campaigns, offering insights and recommendations for optimization and improvement.
• Oversee the management and maintenance of the CRM system, ensuring accurate data entry, tracking of leads, and effective use of the system to support sales initiatives.
• Develop and maintain relationships to create a robust referral network for LifeWork Strategies/Employee Health Services.
• Conduct thorough market research to identify industry trends, emerging opportunities, and potential clients, providing actionable insights to the team.