Business Research Analyst
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Before you apply
LocationTatu City, Kiambu County, Kenya
Typefull-time
SeniorityMid
Experience4–7 yrs
DepartmentSales Department
Company size501–1,000 people
PostedAug 3, 2026 · 3mo ago
Verified live3d ago
At a glanceSummarised by Seekless from the posting.
Bachelor’s degree in Business, Economics, Financial Analysis, Mathematics, Physics, Real Estate, Engineering, Urban Planning, or a related field
4–7 years in market research, business intelligence, strategy consulting, corporate finance or commercial real estate research
Strong financial modelling experience (Excel or modelling software)
Experience in B2B market analysis and investment research
Exceptional work ethic
Strong analytical and critical thinking
Commercial awareness
Curiosity and investigative mindset
Strong written and verbal communication skills
Proven ability to present information clearly in a report or presentation to senior management
Good understanding of and ability to apply basic concepts in finance and economics
Excellent attention to detail
Mature, energetic, pragmatic and flexible approach
Good commercial judgment
Knowledge of industrial and commercial property markets across Africa is highly desirable
Skills
Excel
About the role
The Business Research Analyst collaborates closely with the Sales Coordinator and Real Estate Advisors, driving macro-level research at both the regional and country level. The role focuses on identifying high-growth industry sectors and pinpointing high-potential companies through structured market research and commercial intelligence. By analyzing industries, companies, investors, market trends, and expansion opportunities across East Africa and internationally, the Business Research Analyst builds a robust pipeline of qualified corporate prospects.
The Business Analyst delivers actionable insights that empower Real Estate Advisors to connect with high-quality prospects, while supporting the development of data-driven sales strategies.
Responsibilities will include:
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Market Research - Conduct continuous research on: target industries, growth sectors, economic trends, investment flows, manufacturing expansion, logistics growth, retail expansion, data centres, FMCG, pharmaceutical companies, regional investment policies, SEZ developments, infrastructure investments.
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Company Intelligence- Develop comprehensive company profiles including revenue, ownership, geographic footprint, existing facilities, planned expansions, financial strength, etc.
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Lead Generation- Generate qualified opportunities through building databases.
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Industry Intelligence- Prepare: Monthly Industry Reports, Market Opportunity Reports, Sector Analysis, Competitor Analysis, Country Investment Briefs, Client Demand Reports, Client Profiles.
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Sales Support- Support by: preparing prospect briefs, providing benchmark data, supporting financial modelling, providing SEZ intelligence, researching comparable transactions, supporting proposal preparation, preparing client meeting briefs.
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Market Intelligence Database- Maintain databases covering the leading industry players and stakeholders
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Event Participation- Represent the company at investment forums, trade missions, industry conferences.
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Produce Monthly Industry Intelligence Report, Weekly Market Updates, Target Company Database, Decision Maker Database, Country Opportunity Reports, Competitor Analysis, Sector Deep-Dive Reports, Transaction Tracker, Market Opportunity Maps.
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Decision Maker Mapping.
Requirements
Skills and experience:
•
Bachelor’s degree in Business, Economics, Financial Analysis, Mathematics, Physics, Real Estate, Engineering, Urban Planning, or a related field.
•
4–7 years in market research, business intelligence, strategy consulting, corporate finance or commercial real estate research.
•
Strong financial modelling experience (Excel or modelling software).
•
Experience in B2B market analysis and investment research.
•
Knowledge of industrial and commercial property markets across Africa is highly desirable.
Personal characteristics:
•
Exceptional work ethic.
•
Strong analytical and critical thinking. Commercial awareness. Curiosity and investigative mindset.
•
Strong written and verbal communication skills, proven ability to present information clearly in a report or presentation to senior management.
•
Good understanding of and ability to apply basic concepts in finance and economics.
•
Excellent attention to detail.
•
Mature, energetic, pragmatic and flexible approach, good commercial judgment.