• Lead media strategy, planning, and activation for pharmaceutical clients, ensuring
alignment with brand objectives, regulatory requirements, and target audience behaviors.
• Develop omnichannel media plans spanning digital, traditional, programmatic, search,
social, endemic, and non-personal promotion channels.
• Collaborate with internal teams and clients to translate business objectives into clear,
data-informed media strategies.
• Interpret media performance and market research to deliver insightful reporting and
optimization recommendations.
• Maintain awareness of pharma-specific considerations, including FDA compliance,
audience segmentation, and platform regulations.
• Manage and mentor planners and assistant planners, fostering team growth and quality of
• Build and maintain strong relationships with clients, media vendors, and cross-functional