Own visual development across campaigns, including moodboards, style boards, visual territories, frame references, and pre-production decks covering wardrobe, set design, set dressing, props, lighting, color, texture, casting references, and overall visual tone.
Create graphic style guides that define typography, supers, claims treatment, layouts, motion references, iconography, and visual systems for video and social content.
Translate scripts, product demos, and creative direction into visual concepts that make the idea easier to understand and execute.
Support the Global Creative Director in shaping the look and feel of product sizzles, social-first demos, paid media, retail content, and supporting photography.
Assist in boarding out concepts, demo sequences, product moments, opening frames, hooks, and key visual beats.
Partner with producers, directors, DPs, editors, designers, motion teams, CG/VFX artists, stylists, set designers, and external partners to ensure the creative intent is understood and executed.
Support casting selects, wardrobe direction, location scouting, prop direction, set dressing, and art department alignment.
Help develop social-first visual approaches, including thumbnail thinking, opening frames, vertical compositions, platform-native framing, and alternate visual treatments.
Use AI and emerging tools to accelerate visual exploration, concept development, style frames, storyboards, set visualization, and production planning.
Maintain quality control across visual development and execution, catching gaps before they become production or post-production issues.