DUTIES & RESPONSIBILITIES
Directs daily marketing operations for specified areas including providing direct oversight of the establishment and implementation of marketing initiatives for their team.
Monitors allocation of resources according to budgetary limitations.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Works with the Director of Nursing and Director of Business Development to establish marketing techniques for specialty Clinical Programs.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Recruits, selects, orients, and directly manages members of the marketing team.
Builds and monitors community, customer, and payer and patient perceptions of Horizon Home Health and Hospice as a high quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of Emblem Home Health and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Emblem Home Health and Hospice
Monitors and reports cost effectiveness of marketing efforts.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.