Strategic & Creative Thinker: A strong ability to blend creative ideation with strategic planning to develop content that is both engaging and purposeful.
• Deep Platform Expertise: An excellent, hands-on understanding of all major social media platforms (Instagram, TikTok, Facebook, X, etc.), their algorithms, best practices, and content formats.
• Analytical Acumen: The ability to analyse social media data, derive meaningful insights, and use them to make informed decisions and optimize performance.
• Communication & Presentation Skills: Strong ability to articulate strategic thinking and present content calendars and performance reports clearly and persuasively to clients.
• Basic Video Editing: Ability to edit Reels, TikToks and Shorts for social platforms.
• Mobile Videography: Comfortable filming high-quality content using smartphones.
• AI Content Creation: Experience using AI tools to accelerate creative development and production.
• Content Creation: Advanced Canva skills with the ability to create social-first assets.