• Keyword research, title and bullet copy, A+ content body text, backend search terms
• Optimize listings for Rufus and Cosmo (Amazon AI); manage flat file bulk uploads
• CTR and conversion rate A/B testing, indexation and keyword tracking reports
• Phase 1–4 SEO strategy, competitor research, and keyword placement files
2.
Creative & Image Management
• Develop main image optimization ideas and write clear design briefs for the GD team
• Review designer output, coordinate revisions, and upload finals to Amazon
• Manage A+, Premium A+, and Brand Store design end-to-end
3.
Account & Catalog Management
• Day-to-day Seller Central operations across all assigned accounts
• Resolve suppressed ASINs, catalog errors, and Seller Support cases
• Monitor Buy Box %, pricing anomalies, inventory levels (FBA/AWD), ratings, and account health
• Handle technical queries and operational updates; always keep the Brand Manager looped in
• Prepare biweekly client decks, track wins, and maintain 30/60/90 day account strategies
• Run SKU-level profitability analyses and surface margin improvement opportunities
5.
Graphic Designer Coordination
• Ensure the Graphic Designer always has a full workload — listing images, A+, Brand Story, Storefront
• Provide clear briefs with reference images and communicate client expectations precisely
• Review designed assets, coordinate revisions, and obtain client approval before uploading
6.
Task & ClickUp Management
• Keep daily capacity workload up to date in ClickUp every single day
• After every meeting, ensure all action items are captured as tasks with due dates
• Flag blockers immediately — never let missed goals go unaddressed
• Develop growth strategies aligned with client goals; share recommendations with the Brand Manager
• Coordinate with PPC on keyword lists, TACoS targets, and campaign performance
• Implement at least one category-specific strategy per quarter (out-of-the-box thinking required)
8.
Reporting & Documentation
• Submit daily check-ins and weekly summaries
• Build and maintain SOPs for AM-related processes
• Maintain task records and client data on Airtable and Google Drive