We are looking for an experienced and commercially-minded Senior Marketing Manager to lead our CRM and customer communications strategy across both B2B and B2C audiences, while supporting the delivery of wider marketing and brand initiatives on a Maternity Cover basis.
A key focus of the role will be developing and optimising our customer lifecycle marketing programme. Working with a new email platform, the successful candidate will play a central role in defining our CRM strategy, establishing best practice and building the foundations for future growth.
The role manages a small team responsible for delivering high-quality communications to estate agent and new homes developer customers and prospects, while also supporting consumer marketing activity.Alongside CRM leadership, the role will support the planning and execution of broader marketing initiatives, including integrated marketing campaigns, product launches, events, proposition development and commercial marketing activity.
The role works closely with senior stakeholders across the business and supports the delivery of wider company objectives. It acts as a key link between Marketing, Product, Sales, Data, Operations, IT, Legal and Executive Leadership teams.
This role will appeal to a CRM and customer communications expert who enjoys combining strategic thinking with hands-on delivery and is comfortable working across a broad range of marketing disciplines.