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Global User Growth Lead

Location
Shanghai, China
Work mode
hybrid
Type
full-time
Department
Marketing, Growth
Last seen
1h ago
Responsibilities
•
Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal.
•
Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis.
•
Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc.
•
Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified.
•
Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries.
•
Manage and supervise the company’s global affiliate expense budget, ensuring the ROI of Global marketing.
Requirements
•
Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others.
•
Bachelor degree or above in marketing major or relevant equivalent majors.
•
Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill.
•
Proficient in creating promotional plans and using various promotion methods.
•
Fluent in English is a must.
•
Proven track record of leading and managing successful teams.
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