Business Growth & Profitability
· Identify and propose opportunities for revenue growth, working with your AD/CD to develop and progress them.
· Develop and apply competitive pricing and remuneration models, drawing on your AD/CD as necessary, that maximise profitability for WPP Media while delivering value to our clients.
Commercial Management & Reporting
· Manage the principal end-to-end commercial management of designated accounts within the portfolio, with AD/CD support on escalated or sensitive matters.
· Manage and oversee accurate and timely client and internal reporting, including revenue, profitability, contract compliance, AVBs, and unbilled media.
· Work with your AD/CD to analyse financial performance, identify opportunities for optimisation, and translate findings into clear recommendations and agreed actions.
Stakeholder & Client Engagement
· Act as the principal day to day commercial contact for designated clients within your portfolio, managing routine commercial discussions, escalating when necessary to the AD/CD, who hold the trusted advisor relationship across the portfolio.
· Lead client status calls, navigating most day-to-day commercial discussions independently and escalating only where sensitivity or seniority warrants.
· Build and maintain strong relationships with key client stakeholders and their commercial counterparts, including procurement.
· Work with your AD/CD to provide commercial guidance to internal client teams and contribute to the commercial narrative in client-facing materials.
Contract Negotiation and Compliance
· Lead or support the AD/CD to manage client contract negotiations (with the support from the Legal Team), and work to ensure favourable terms while maintaining positive client relationships.
· Support the AD/CD on client contract compliance audits, collaborating with internal compliance team to provide necessary documentation where required.
· Conduct an initial commercial review and redline on contracts and supporting documentation.
· Ensure all appropriate contractual paperwork is in place, signed, and stored centrally, and remind markets of contractual obligations on a regular basis.
· Take the lead in the construction and negotiation of commercial pitch proposals, supporting the AD/CD in more complex pitch responses.
Team Leadership & Mentorship
· Support the AD/CD in building a collaborative and high performing team environment.
· Provide structured day to day guidance, coaching and feedback to Analysts and Managers working on shared accounts.