Lifecycle Manager, Reactivations (all genders)
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Before you apply
LocationBerlin, Germany, Berlin, Germany
Work modehybrid
Typefull-time
SeniorityMid
DepartmentMarketing
Company size10,000+ people
PostedOct 20, 2026 · 2w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
Passionate about customer-centricity
Experience working with Direct Mail, Email and other CRM channels
Uses data in day to day and believes data should be the driving force behind prioritisation and decision making
Comfortable using both qualitative and quantitative data to validate hypotheses and drive decisions
Has a good eye for creative execution and overall aesthetic for communication channels
Has experience with Experimentation and A/B testing
Comfortable working with a diverse group of stakeholders
Experience with subscriptions models is a plus
Experience with AI send decisioning is a plus
Experience with Iterable is a plus
Benefits
Pension scheme
Discount on product
Mental health support
Gym access
Flexible working
Sabbatical leave
Transportation benefits
Training and development
Language courses
Meal deals
Parental leave
Onsite childcare
The role
As an Lifecycle Manager for Reactivations, you will be an integral part of HelloFresh’s strategy addressing millions of former customers across 17 of our markets and 4 of our brands. You will be responsible for supporting the implementation of customer-centric data-based customer journeys, to help us translate our vision into reality. You will make suggestions and challenge our initiatives looking for effective communications and the health of our channels, while ensuring timely delivery of our execution roadmap.
Collaborating with Product, Marketing and CRM Operations, you will be responsible for translating our roadmap into campaigns, including creative delivery and experiment setups.
Working together with Senior Lifecycle Managers, local markets and central teams, like Marketing Analytics and Pricing, you will help set performance targets for conversions, CAC and ROI, and come up with innovative ideas to use our CRM channels (email, app, SMS, Direct Mail and more) to engage with our former base.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you’ll do
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Support the development of CRM initiatives to deliver the annual strategic plans for Reactivations
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Work cross-functionally with local markets, Pricing & Discount, Marketing Analytics and Product teams to uncover opportunities, refine ideas and map dependencies
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Work together with senior peers to make recommendations, set targets and prioritise initiatives to deliver the most impact
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Define hypothesis and design experiments to move us in the right direction with confidence
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Brief and support the creative development of assets for CRM initiatives
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Execute and support the implementation of CRM campaigns, including Direct Mail, Email, Push, SMS and other channels
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Work with AI send decisioning models to optimize channel and content selection for these campaigns
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Leverage data analysis to evaluate campaign performance and to identify issues and trends
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Develop an understanding of our customer base, sharing these insights with the wider Reactivations team and stakeholders
What you’ll bring
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You are passionate about customer-centricity and have experience working with Direct Mail, Email and other CRM channels. Experience with subscriptions models, AI send decisioning and Iterable is a plus.
•
You use data in your day to day and believe data should be the driving force behind prioritisation and decision making
•
You are comfortable using both qualitative and quantitative data to validate hypotheses and drive decisions
•
You have a good eye for creative execution and overall aesthetic for communication channels
•
You have experience with Experimentation and A/B testing
•
You are comfortable working with a diverse group of stakeholders
What we offer
Compensation & Financial Wellbeing
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You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.
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Enjoy savings on your weekly HelloFresh box.
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Save with discount schemes with corporate benefits and Vorteile.
Health & Wellbeing
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Support your mental wellbeing with access to platforms like Headspace and Spill.
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Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.
Flexibility & Work-Life
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Balance your life with our flexible hybrid model.
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Recharge with sabbatical leave options in addition to standard time off.
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Get to work with ease through sustainable travel perks and transportation benefits.
Career & Development
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Embrace “Learning Never Stops” with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.
Culture & Environment
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Enjoy tasty in-office meal deals and fresh food options.
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We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.