Marketing Analyst
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Before you apply
LocationRemote (United States)
Work moderemote
Typefull-time
SeniorityMid
Experience3+ yrs
DepartmentMarketing
EquityIncluded
Company size51–200 people
First seenOct 16, 2026 · 2w ago
Verified live1d ago
At a glanceSummarised by Seekless from the posting.
3+ years of marketing experience for Marketing Manager role
Strong writing skills; able to make complex financial and technical concepts clear and compelling
Experience running multi-channel campaigns and measuring performance against clear KPIs
Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment
Familiarity with crypto-native channels and community norms (X, Discord, Telegram)
8+ years of marketing experience for Marketing Director role
3+ years managing a team for Marketing Director role
Demonstrated success building brand and demand generation strategy for a fast-growing technical product
Strong executive presence; experience representing a company to press, analysts, and institutional partners
Excellent strategic thinking; able to translate company strategy into a prioritized, resourced marketing plan
Exceptional writing and storytelling skills, particularly around translating complex technical/financial concepts for varied audiences
Ideally in crypto, fintech, or another technical/regulated industry for Marketing Manager role
Prior marketing experience at a crypto protocol, exchange, or DeFi project
Experience marketing to both retail crypto users and institutional/TradFi audiences simultaneously
Familiarity with RWA tokenization, DeFi primitives, or securities-adjacent marketing compliance considerations
Ideally in crypto, fintech, or another regulated/technical industry for Marketing Director role
Senior marketing leadership experience at a high-growth crypto protocol, exchange, or fintech company
Experience marketing to institutional/TradFi audiences in addition to crypto-native users
Familiarity with securities-adjacent marketing compliance considerations relevant to RWA/tokenized product promotion
Existing relationships with crypto and fintech press/analysts
Skills
X/Twitter
Discord
Telegram
Benefits
Equity
Token allocation
Health insurance
Remote work
Job Summary
Plume is hiring a Marketing Manager to execute campaigns and content that build awareness and trust in Plume across both crypto-native and institutional audiences. You will own campaign execution across channels — content, social, community, and partner co-marketing — working closely with Product, BD, and Design to translate complex RWA tokenization concepts into compelling, credible narratives.
Key Responsibilities
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Plan and execute integrated marketing campaigns across content, social, email, and community channels to drive awareness and adoption.
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Own Plume’s content calendar, including blog posts, threads, newsletters, and educational content explaining RWAfi concepts to varied audiences.
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Partner with Design on campaign assets, landing pages, and launch materials for new products and partnerships.
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Coordinate co-marketing with issuer and institutional partners around new asset launches and integrations.
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Manage and grow Plume’s social presence (X/Twitter, Discord, Telegram) and community engagement programs.
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Track and report on campaign performance (reach, engagement, conversion) and iterate based on data.
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Support BD and leadership with talking points, one-pagers, and materials for conferences and press.
Qualifications
•
3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry.
•
Strong writing skills; able to make complex financial and technical concepts clear and compelling.
•
Experience running multi-channel campaigns and measuring performance against clear KPIs.
•
Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment.
•
Familiarity with crypto-native channels and community norms (X, Discord, Telegram).
Preferred Experience
•
Prior marketing experience at a crypto protocol, exchange, or DeFi project.
•
Experience marketing to both retail crypto users and institutional/TradFi audiences simultaneously.
•
Familiarity with RWA tokenization, DeFi primitives, or securities-adjacent marketing compliance considerations.
What We Offer
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Competitive salary, equity/token allocation, and comprehensive benefits.
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Significant ownership over campaigns and channels from day one.
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A collaborative, remote-first team building category-defining products in RWAfi.
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Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem.
Legal
Plume Network Inc. is an equal opportunity employer. We encourage diverse candidates to apply. To apply, please submit your resume to [email protected].
11. Marketing Director
Department: Marketing | Location: Remote (United States)
Job Summary
Plume is hiring a Marketing Director to lead our global marketing strategy and team as we scale adoption of tokenized RWAs among both crypto-native and institutional audiences. This is a senior, strategic role: you will set brand and go-to-market strategy, build and manage the marketing team, and act as a key external voice for Plume across press, partners, and the broader industry.
Key Responsibilities
•
Own Plume’s overall marketing strategy, including brand positioning, messaging, and go-to-market planning across product launches and partnerships.
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Build, manage, and coach a marketing team spanning content, growth, community, and design/brand.
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Partner with the CEO and executive team to align marketing strategy with fundraising, product roadmap, and BD priorities.
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Lead Plume’s press and analyst relationships; act as a primary external spokesperson alongside executive leadership.
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Oversee brand and campaign strategy for major launches, partnerships, and institutional-facing initiatives.
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Set and track marketing KPIs (awareness, community growth, campaign performance, pipeline influence) and report to leadership.
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Ensure marketing content and claims are reviewed appropriately with Legal/Compliance given securities-adjacent messaging risk.
Qualifications
•
8+ years of marketing experience, including 3+ years managing a team, ideally in crypto, fintech, or another regulated/technical industry.
•
Demonstrated success building brand and demand generation strategy for a fast-growing technical product.
•
Strong executive presence; experience representing a company to press, analysts, and institutional partners.
•
Excellent strategic thinking; able to translate company strategy into a prioritized, resourced marketing plan.
•
Exceptional writing and storytelling skills, particularly around translating complex technical/financial concepts for varied audiences.
Preferred Experience
•
Senior marketing leadership experience at a high-growth crypto protocol, exchange, or fintech company.
•
Experience marketing to institutional/TradFi audiences in addition to crypto-native users.
•
Familiarity with securities-adjacent marketing compliance considerations relevant to RWA/tokenized product promotion.
•
Existing relationships with crypto and fintech press/analysts.
About the company
About Plume
Plume is a public, cross chain compatible blockchain built for Real World Assets (RWAs). We go beyond tokenization — enabling assets to be used like crypto: stake, swap, lend, borrow, loop, and more.
By integrating institutional‑grade assets with DeFi tools, Plume makes private credit, ETFs, commodities, and other traditionally inaccessible assets permissionless, composable, and usable at a click. Our mission: bridge traditional finance and crypto through adoption without sacrificing transparency or user experience.
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180+ RWA companies building dapps and tokenizing assets on Plume’s testnet, ranging from collectibles and real estate to equities and private credit
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50+ technology partners working with Plume and offering special services to our ecosystem partners
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Experienced team of 20+ crypto, finance, and tech professionals from:
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Crypto: Coinbase, dYdX, LayerZero, Binance, Galaxy Digital, Kraken
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Finance/Tech: JP Morgan, Robinhood, Fidelity, Google, Coupa, Affirm
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Backed by great investors and operators including:
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YZi Labs, Brevan Howard, Haun Ventures, Galaxy Digital, F-Prime Lightspeed, Faction, Superscrypt, SV Angel, and more
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