The Senior Specialist, social media & Multimedia Content is responsible for developing, executing, and optimizing a multi-channel social media strategy that strengthens brand awareness, drives engagement, and supports organizational goals. This role manages day-to-day social content creation, channel management, analytics, community engagement, podcast promotion, and multimedia content production across LinkedIn, Instagram, TikTok, YouTube, and emerging platforms. The position also supports video production efforts, including on-site filming, content capture, and post-production editing. A strong understanding of digital trends, video storytelling, reputation management, social media best practices, and content distribution is essential.