The Measurement Product team is focused on transforming how marketers understand and optimize performance across the customer journey. The team leads the strategy and development of TransUnion’s measurement portfolio, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Closed Loop Measurement, and Randomized Controlled Testing (RCT). Through platform modernization, automation, and integration of TransUnion’s proprietary data assets, the team is building scalable, privacy-conscious solutions that deliver faster insights, greater transparency, and more actionable measurement for advertisers. The team’s roadmap is centered on increasing customer self-service, expanding industry-specific measurement offerings, and creating a more connected measurement ecosystem that helps clients make better marketing investment decisions.