Website Optimization Analyst
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Before you apply
LocationTroy, MI, United States
Work modehybrid
Typefull-time
Company size1,001–5,000 people
First seenOct 18, 2026 · 3w ago
Verified live1d ago
The Website Optimization Analyst, employed by GP Strategies, supports General Motors’ dealer website ecosystem by improving dealer website performance, data quality, provider accountability, and optimization execution across dealer websites.
This role combines digital performance analysis, SEO and Generative Engine Optimization (GEO) performance measurement, provider benchmarking and scorecard operations, website tagging oversight, test-and-learn coordination, consumer-signal analysis, and cross-functional coordination. The Analyst turns complex data into concise reporting, practical recommendations, documented action plans, and measurable follow-through.
The Analyst works closely with the Website Optimization Lead, GM partners, website providers, technology teams, and optimization vendors. The role identifies trends and risks, validates measurement output, tracks commitments, recommends next steps, and escalates issues when additional action is required.
This hybrid position requires