Key Responsibilities
• Define and own the SMB card conversion strategy focused on replacing cash, check, and ACH flows with card based solutions.
• Identify target segments, industries, and use cases with the highest potential for card substitution.
• Build and maintain a clear multi year roadmap aligned to SMB and payments growth priorities.
Growth & Commercial Execution
• Lead initiatives that increase card adoption, activation, and spend at scale.
• Partner with Product to shape offerings that address SMB needs such as cash flow, controls, reconciliation, and ease of use.
• Collaborate with Sales, Channels, and Partnerships to embed card led strategies into acquisition and portfolio management.
• Pilot, measure, and scale initiatives that drive sustained behavior change.
Customer & Market Insight
• Leverage data, research, and SMB feedback to understand payment behaviors and switching barriers.
• Track competitive and fintech trends impacting SMB payment choices.
• Translate insights into differentiated value propositions and prioritized initiatives.
Cross Functional Influence & Performance
• Align stakeholders across product, marketing, analytics, risk, operations, and technology.
• Define KPIs tied to conversion, usage, spend growth, and profitability.
• Communicate progress, results, and recommendations to senior leadership.