Are you passionate about creating seamless customer experiences, optimizing online performance, and turning data into business impact?
We are looking for a Senior Marketing Automation Specialist (m/f/n) who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, support strategic product launches, and champion AI-driven innovation across marketing operations.
Job description
In this role, you’ll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities.
What You’ll Do
•
Own and optimize automated email and in-product messaging (IPM) customer journeys, transactional communications, and lifecycle programs that drive engagement, retention, product adoption, and business growth.
•
Lead email and IPM experimentation, personalization, and optimization initiatives, leveraging customer insights, A/B testing, and data analysis to continuously enhance performance and customer experience.
•
Act as the Global Marketing Automation Lead for key Consumer and B2B product launches, partnering with Digital Sales and Product teams to deliver impactful customer communications.
•
Transform data into strategic decisions by analyzing campaign performance and customer behavior, and translating insights into actionable recommendations for stakeholders.
•
Drive AI-powered innovation by identifying opportunities to improve marketing effectiveness, efficiency, and scalability through automation and emerging technologies.
•
Collaborate across global teams, providing expert guidance on marketing automation strategy, best practices, and customer lifecycle optimization.
Please note this role is a maternity leave cover.
What We’re Looking For
•
Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization.
•
Strong analytical mindset with the ability to translate data into business actions.
•
Experience designing and evaluating A/B testing programs.
•
Knowledge of customer segmentation, personalization, and retention strategies.
•
Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics.
•
Strong stakeholder management and presentation skills.
•
Passion for innovation, continuous improvement, and leveraging AI to solve business challenges.
•
Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment.
Why Join Us?
•
Own high-impact global customer journeys reaching millions of users.
•
Shape marketing automation strategy rather than simply execute campaigns.
•
Work at the intersection of marketing, technology, data, and AI.
•
Collaborate with international teams and senior stakeholders.
•
Drive measurable business growth through optimization, experimentation, and innovation
Basic wage component (gross): from 3000 EUR
•
Performance bonus 2 times per year up to 15% of the basic salary paid for the evaluation period (usually 6 months).
•
The final basic wage component can be increased according to the unique individual skills and experiences of the selected candidate.
#LI-LV1 #LI-Hybrid #senior
Benefits
Health & well-being
•
BenefitPlus
•
Healthcare (check-ups/annual programs)
•
Multisport card
•
Travel card “električenka”
•
Supplementary pension saving
•
Sick days
Family
•
Marriage allowance
•
Childbirth allowance
•
Parental contribution
•
ESET family events (Family day, St.Nicholas)
Office
•
Refreshments in the office (fruits, coffee, soft drinks)
•
Let´s get together breakfast
•
Activity room, quiet room
•
ESET events (Žranica, Christmas party…), teambuildings