Build the proof (sample applications and demos)
– Build and maintain working sample applications and reference implementations on xLake that make the value self-evident: an agent runtime scheduled across cloud and on-prem, an MCP-driven agent scenario on governed data, multi-engine observability tracing a failure back to upstream lineage and pipeline health.
– Package these into repeatable, runnable demo assets the field and marketing can deliver without you in the room.
– Keep demos current as the platform ships.
Create technical material for a technical buyer
–Author reference architectures, technical deep-dives, solution briefs, benchmarks, and whitepapers aimed at three distinct audiences: data architects (lineage, governance, pipeline health), enterprise architects (cross-environment control plane, no consolidation), and AI practitioners (governed data for agents, model-agnostic runtimes). Each is a different dialect; you write all three credibly.
–Own the technical framework behind the positioning: control without consolidation, runtime versus design-time governance, multi-engine observability, source- and model-agnostic interoperability. Provide proof through demos, papers and talks.
Represent Acceldata in the field
– Run live platform demos at tradeshows and events, and support SDRs on early-stage screening and qualification calls, the top-of-funnel demo that helps sort real prospects from noise, distinct from the deal-stage evaluation the Sales Engineer owns.
– Build and deliver conference sessions and technical presentations; speak on stage.
Power product launches and announcements
– Own the technical proof for every major launch and GA: the demo that shows the new capability working, the reference architecture that explains it to architects, and the launch talk or session.
– Turn new platform capabilities into credible technical narrative fast, translate what shipped into why it matters for data architects, enterprise architects, and AI practitioners.
– Partner with product marketing and product management so the technical story lands on day one.
Standard technical marketing
– Partner with product marketing, product management, sales engineering, and developer relations on launch content, competitive technical positioning, and sales enablement.
– Carry field and practitioner signal back into product and positioning.
What winning looks like (first 6 to 12 months)
– A library of live, runnable demos spanning the three solutions (Data & Analytics, Data Observability & ADM, AI & Applications).
– 10 in-person/online conference talks delivered to architect and practitioner audiences.
– The field actively uses the sample apps and other technical material in sales pursuits.